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Understanding Value Proposition

When you create and sell an ebook, one of the most important concepts to understand from a marketing perspective is the ‘value proposition’. This is what will provide the ‘point’ behind your book and what will motivate people to want to buy it and you’ll need to have this in mind from the very start of your project right until the very end. Read on and we’ll look at what this expression means and how you can make sure your title has a strong value proposition that will help it to sell! What is Value Proposition? Value proposition basically refers to whatever it is that you’re offering your readers through your ebook. In other words, it means focussing on how your book can potentially change your readers’ lives, rather than just what it is ‘about’. What does your book ‘do’? And  how will life be different after someone has read it? For example, if you have a book about fitness then your value proposition is to make people fitter, as well as to make them feel healthier and more energe
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Different Ways to Publish Your Ebook

Creating an ebook allows you to sell a product that has zero overheads and that is entirely profit margin. In other words, you can sell an ebook without having to worry about printing costs, delivery or anything else. There is no ‘COGS’ (Cost of Goods Sold) and as such, you can stand to earn a lot more with absolutely zero risk involved. This also means that you can be more flexible in the ways that you go about publishing and selling your book. It means you can sell this product multiple times over and generate pure profit each time. Don’t settle for just selling a PDF on your site and letting that be your only income. Look for other places you can sell your book and maximize your profits! Kindle One of the best ways to profit from an ebook is to sell it on Kindle. This opens you up to a massive audience and provides you with an easy route to market and distribution platform that people already trust. The downside is that you’ll be forced to share your profits with Amazon (35% or 7
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How to Make Your Ebook Exciting and Interesting

When creating your ebook, it’s important that you approach it with the right attitude. A lot of marketers, business owners and writers will think of an ebook as an opportunity to make something cheaply and easily that they can sell. This is a tried and tested formula and all they have to do to make it sell well, is just to emulate that method. This is why there are so many ebooks on the market with titles like ‘Making Money Online Made Easy’ and ‘Muscle Building Mastery’. And it’s why so many of these titles are also… well rubbish. If I had to describe these titles in one word, it would be ‘generic’. Sure, they might sell a few copies, but ultimately you’re competing with thousands of other similar titles and you’ve done nothing to make yourself stand out. What’s more, is that your book itself is not going to be contributing anything new to the market. Unless you happen to be the world’s leading authority on building muscle or making money (which I’m willing to bet you aren’t), then
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How to Beat Writer’s Block and Finish Your Book

One of the worst challenges you’ll face when trying to create an ebook is the dreaded writers’ block. This is the feeling you get when you stare at a completely blank page and have no idea what to write. Nothing you can think of seems like a good way to start your book and you end up just procrastinating as a result. But there’s probably something even worse than this phenomenon too – which is the feeling of writing your book without really engaging with what you’re writing. You’re writing… but very slowly. And there’s no soul or excitement in what you’re saying. Both these things can be big problems but fortunately there are a number of tricks that professional writers have invented to get around them. Read on! Get Writing The strategy that is most often recommended by writers is simply to start writing something. Just force yourself to put words on the page, no matter what those words are. What you write doesn’t have to be good… in fact it doesn’t even have to be on-topic! This co
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How to Find Your Writing Style

If you’re going to create an ebook, then of course you’re going to need to handle rather a lot of writing. Ebooks are typically at least 10,000 words and anything extra on top of that should be considered a bonus. The problem is that many of us aren’t quite Shakespeare and don’t have a lot of experience with writing. We have the ideas. We have the audience… We just need a way to convey our points on paper in a way that that audience will find interesting and engaging! This post will help you do that… What is Good Writing? The first question to ask is: what is good writing? What makes a piece of writing good while another piece is considered sub-par? This comes down to numerous factors but perhaps the biggest point is that good writing is efficient in conveying meaning. In other words, your most important aim is to ensure that the person reading your content understands the point you’re trying to make. And seeing as you’re being efficient with words, that means you’re going to
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